Why You Should Use Video in Your 2019 Marketing Strategy
Utilizing video to reach your audience isn’t a new strategy. Companies have been making commercials and skits to advertise their products and services for decades. As technology has evolved and platforms like Youtube have taken over, video marketing has only grown alongside them in exponential ways.
Although it may not be a new strategy, it has become increasingly more important; in fact, in this past year alone the amount of businesses who use video as a marketing tool has grown to 81% (up from 63% in 2017) and 85% of those businesses regard video as an important part to their strategy (Wyzowl).
The importance of video has grown significantly as more and more businesses have chosen to add it to their marketing strategy. If video isn’t something you’ve considered before, you may be wondering why so many companies are putting time and energy into a seemingly unnecessary tool.
The simple answer as to why is, because it works.
Why Video Works:
Video advertisements on various platforms have an average click-through rate of 1.84%, the highest CTR of all digital ad formats. Why not invest your dollars into ads that will be the most effective and drive the most traffic to your product or service? (Business Insider)
Not only do videos have the highest click-through rate but they also generate 1200% more shares than text and image combined. If your company sends out marketing emails to potential clients or email subscribers, even using the word “video” in the subject line has been found to increase open rates by 19% and click-through rates by 65%.
Adding a simple product video, company video, or explainer-video to your website can increase those conversions by 80%. Numbers like these mean more sales and money in your pocket and because of this 83% of businesses say that video provides a good return on their investments.
Worth The Cost:
While creating and producing video for marketing purposes can be costly it doesn’t have to be. With new tools on social media you can livestream video to your audience instantly or post short clips to your “story” on Facebook or Instagram to connect with your clients.
Even smartphone videos with a few quick edits can be highly effective and drive more people to check out your company. With all of that said, high quality is still the best way to go and will make your content stick out and be the most effective.
As marketing continues to grow and companies develop a larger following and customer base, it is easy to lose sight of how important authenticity is.
Video allows you to showcase another side of your brand that photos and text do not.
It allows you to be more personable and your customers are much more likely to follow and support your company if they know what your product is like, what you stand for, what your story is, etc.
91% of consumers support this idea and have said to be more likely to reward brands for being authentic and share the brand with friends and family. It’s easier to put your money behind a company that you know more about and video provides the perfect avenue to tap into this desire from consumers (Adweek).
Develop Your Strategy:
If you’re looking to take the next step in your company’s marketing plan or wanting to start off on the right foot, make video a priority.
As technology and social media develops it’s vital that your marketing strategy does too.
If you want to engage your customers and make your product irresistible, start by effectively communicating through video. As we’ve seen, video has the power to increase your overall success and your company consumer relationships all while allowing you to remain authentic- something your customers are looking for.