Do you have a great social media presence? Awesome. Do you have a big budget for marketing? Great. Do you work really hard on the content you produce? Even better. You may feel set if you have or do all three of these things but, the truth is no matter how successful your social media is or how unique your marketing strategy is, your website will make or break you.
Utilizing video to reach your audience isn’t a new strategy. Companies have been making commercials and skits to advertise their products and services for decades. As technology has evolved and platforms like Youtube have taken over, video marketing has only grown alongside them in exponential ways.